Green Light for Green Computing: Runaway Success Greets Pioneering Green IT Economic Summit
Speakers derided as a "myth" the idea that greening costs more money and cited how companies have instead saved money by eliminating applications never used, reducing and virtualizing storage, redesigning products and facilities, reconceptualizing telework and teleconferencing. A huge new dimension is added to organizational efficiency by simply revisiting business processes and turning them greener and more sustainable.

Marketing Green
While the movement to protect our planet from pollution dates back to the '60s, the corporate world has been slow to catch on, until recently Thanks to consumers spending a significant enough amount on green products and on doing business with green-minded companies, corporate America is waking up to the fact that going green is not only good for our planet, it's good for their bottom line